Composable DXP vs Suite: What Mid-Market Teams Should Choose in 2025
Composable DXPs let you assemble best-of-breed CMS, personalization, and commerce. Suites centralize—at the cost of speed and flexibility.
Suites promise an all-in-one platform. Composable lets you pick the best tool for each job and move faster.
When suites still make sense
A single vendor relationship is a hard requirement.
Heavy, tightly integrated features (legacy commerce, ERP) dominate your needs.
Your team prefers opinionated workflows over flexibility.
Why composable wins more often now
Time-to-value. Start with CMS + web, add the rest later.
Freedom to replace. Swap search, experimentation, or CDP as your needs evolve.
Talent fit. Frontend teams can move quickly with modern stacks (Next.js, edge runtimes).
90-day composable rollout
Pick one journey (e.g., blog → signup) and define success metrics.
Launch Storyblok + Next.js with a component library.
Add analytics and heatmaps; tune images/caching for CWV.
Layer in personalization on a single template; A/B test copy.
Publish a before/after business snapshot (speed, conversions, author hours saved).
Verdict: suites reduce choices; composable reduces regret. Most mid-market teams gain agility and lower TCO with a composable core.